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Privacy policy

Privacy Policy

 
1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data is all data that can be used to identify you personally.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Advanced Realtime Tracking GmbH & Co. KG, Am Öferl 6, 82362 Weilheim, Germany, Tel.: +49 8819253006, Email: contact@ar-tracking.de. The controller is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 The controller has appointed a data protection officer, who can be contacted as follows: "Othmar Otahal, datenschutz@ar-tracking.de"

2) Data collection when visiting our website

2.1 If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our website visited
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the site
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for any other purpose. However, we reserve the right to subsequently review the server log files should concrete evidence of illegal use arise.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser bar.

3) Cookies

To make visiting our website more attractive and enable the use of certain functions, we use cookies, i.e., small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"); others remain on your device for a longer period and enable the saving of page settings (so-called "persistent cookies"). In the latter case, you can find out the storage period in the overview of your web browser's cookie settings.

If personal data is also processed through individual cookies we use, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either for the execution of the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent granted, or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the use of cookies and can decide individually whether to accept them or to exclude cookies for certain cases or generally.

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) Contacting us

When you contact us (e.g., via contact form or email), personal data will be processed exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.

5) Comment function

With the comment function on this website, in addition to your comment, information about the time the comment was created and the commenter name you chose will be saved and published on this website. Furthermore, your IP address will be logged and stored. This storage of the IP address is done for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content through a comment. We need your email address to contact you if a third party objects to your published content as illegal.
The legal basis for storing your data is Art. 6 (1) (b) and (f) GDPR. We reserve the right to delete comments if they are objected to as illegal by third parties.

6)  Data processing when opening a customer account

In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary in each case if you provide it to us when opening a customer account. You can find out which data is required to open an account in the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the above-mentioned address of the responsible party. After deletion of your customer account, your data will be deleted provided that all contracts concluded through it have been fully processed, there are no statutory retention periods that prevent this, and we have no legitimate interest in continuing to store it.

7) Use of customer data for direct marketing

7.1 Registration for our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for receiving the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in process to send newsletters. This ensures that you only receive newsletters after you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address registered by your Internet service provider (ISP), as well as the date and time of registration, so that we can track any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the person responsible mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data in any other way that is permitted by law and about which we will inform you in this declaration.

7.2 Sending the email newsletter to existing customers

If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our product range, as those you have already purchased, by email. According to Section 7 (3) of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. Data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you emails.

You are entitled to object to the use of your email address for the aforementioned advertising purposes at any time with future effect by notifying the controller named at the beginning. You will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

7.3 CleverReach

Our email newsletters are sent via this provider: CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany.
Based on our legitimate interest in effective and user-friendly newsletter marketing, we will forward the data you provided when registering for the newsletter to this provider in accordance with Art. 6 (1) (f) GDPR so that they can send the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6 (1) (a) GDPR, the provider also conducts a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with future effect.
We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits its transfer to third parties.

8) Data processing for order processing

8.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) (b) GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we will process the contact details you provided when placing your order (name, address, email address) in order to inform you personally about upcoming updates within the legally stipulated period via a suitable communication channel (e.g., by post or email) within the scope of our statutory information obligations pursuant to Art. 6 (1) (c) GDPR. Your contact details will be used strictly for the purpose of informing you about updates owed by us and will only be processed by us to the extent necessary for this purpose.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

8.2 Transfer of personal data to shipping service providers
  • DHL
    We use the following provider as our transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany
    We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent to this during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. Disclosure will only occur if necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification will not be possible.
    Consent can be revoked at any time with future effect by contacting the person responsible named above or the provider.
     
  • DHL Express
    We use the following provider as our transport service provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany
    We will disclose your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing delivery notification, provided you have given your express consent to this during the ordering process. Otherwise, we will only disclose the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. Disclosure will only occur if necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification will not be possible.
    Your consent can be revoked at any time with future effect by contacting the above-mentioned controller or the provider.
     
  • FedEx

    We use the following provider as our transport service provider: FedEx Express Germany GmbH, Langer Kornweg 34 k, 65451 Kelsterbach, Germany.
    We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing delivery notification, provided you have given your express consent to this during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. This information will only be passed on to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
    Your consent can be revoked at any time with future effect by contacting the above-mentioned controller or the provider.

  • TNT

    We use the following provider as our transport service provider: TNT Express GmbH, Haberstraße 2, 53842 Troisdorf, Germany
    We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing delivery notification, provided you have given your express consent to this during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. This information will only be passed on to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
    Consent can be revoked at any time with future effect by contacting the above-mentioned controller or the provider.

  • UPS

    We use the following provider as our transport service provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany
    We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing delivery notification, provided you have given your express consent to this during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. This information will only be passed on to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
    Your consent can be revoked at any time with future effect by notifying the above-mentioned controller or the provider.

9) Rights of the Data Subject

9.1 Applicable data protection law grants you the following data subject rights (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data. Reference is made to the legal basis listed for the respective conditions for exercising these rights:

  • Right to information pursuant to Art. 15 GDPR;
  • Right to rectification pursuant to Art. 16 GDPR;
  • Right to erasure pursuant to Art. 17 GDPR;
  • Right to restriction of processing pursuant to Art. 18 GDPR;
  • Right to information pursuant to Art. 19 GDPR;
  • Right to data portability pursuant to Art. 20 GDPR;
  • Right to withdraw consent granted pursuant to Art. 7 (3) GDPR;
  • Right to lodge a complaint pursuant to Art. 77 GDPR.
9.2 RIGHT OF OBJECTION

If, as part of a balancing of interests, we process your personal data based on our overriding legitimate interest, you have the right to object to this processing at any time, with effect for the future, for reasons arising from your particular situation.

If you exercise your right of objection, we will stop processing the data in question. However, we reserve the right to further process your data if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.
If your personal data is processed by us for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes. You can exercise your right of objection as described above.
IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

10) Duration of storage of personal data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing, and – where applicable – also by the respective statutory retention period (e.g., retention periods under commercial and tax law).
When personal data is processed on the basis of express consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.

If statutory retention periods exist for data processed within the framework of legal or quasi-legal obligations based on Art. 6 (1) (b) GDPR, these data will be routinely deleted after the retention periods have expired, provided they are no longer required to fulfill or initiate a contract and/or we no longer have a legitimate interest in continuing to store them.

If personal data is processed on the basis of Art. 6 (1) (f) GDPR, these data will be stored until you exercise your right of objection pursuant to Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.

When processing personal data for direct marketing purposes based on Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right of objection pursuant to Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this statement regarding specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Copyright Notice: This privacy policy was created by the specialist lawyers of the IT law firm under the DOC ID: ##ITK-7b368b2dc1f6a6db79b67976ab294766## and is protected by copyright (https://www.it-recht-kanzlei.de)

As of: March 17, 2025, 1:50:52 PM